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Garrett is responsible for leading all aspects of Atlas operations, as well as guiding the overall direction of commercial activities. Passionate about raising awareness for underrepresented health issues in Canada, he’s responsible for building and managing the firm's digital ecosystem as the company continues to grow and expand the impact of its direct-to-consumer channels.
Ian is responsible for managing partner relationships, as well as the brand strategy and creative direction of Atlas. He brings nearly a decade of experience in identifying, creating, and growing business partnerships at global technology companies and start-ups, most recently at StackAdapt, an award-winning programmatic native advertising platform.
Joyce leads Atlas’ long-term vision and strategy, and is responsible for advancing Atlas’ mission of empowering Canadians to make informed decisions about their health. With nearly a decade of experience in health care marketing, she has collaborated with many of Canada’s leading patient groups, pharmaceutical companies, and health care experts.
In her role as Program Manager, Mariah is responsible for supporting and developing programs that promote Atlas’ mission of elevating the patient voice. A true storyteller at heart, she’s deeply passionate about working closely with Atlas’ partners to develop effective messaging, and finding creative and innovative ways to reach the right audiences.
Michelle oversees all digital marketing activities at Atlas with well-honed insight and experience. She is fascinated by the ever-expanding reach of the digital world and is driven to innovate new opportunities for creating meaningful personalized touch points to find individuals at the right moment in their own journeys. Michelle has matured Atlas' digital activities into a robust, comprehensive, and thoughtful strategy that makes use of every digital channel imaginable to deliver messaging for Atlas partners, always with compassion.
As Senior Program Manager, Devon oversees all aspects of Atlas’ programs, from reaching out to patients and experts to organizing shoots with videographers and journalists. She brings valuable experience in the pharmaceutical industry, having previously worked in both pharmaceutical sales and marketing for over five years.
