Ian Solnick

Ian Solnick

VP, Partnerships

Ian is responsible for managing partner relationships, as well as the brand strategy and creative direction of Atlas. He brings nearly a decade of experience in identifying, creating, and growing business partnerships at global technology companies and start-ups, most recently at StackAdapt, an award-winning programmatic native advertising platform.

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Prior to joining StackAdapt, Ian led business development at a leading Canadian content marketing agency where he developed a love for online storytelling, photography, and graphic design. Since co-founding Atlas in 2017, Ian has built close, ongoing relationships with numerous patients, patient group leaders, and clients. He’s extremely passionate about telling stories in a way that informs, challenges, and inspires. When he’s not at the office or on set with the video team, Ian enjoys film photography, spending time with family, and supporting Chelsea F.C.

Joyce McCaffrey

Joyce McCaffrey

VP, Health

Joyce leads Atlas’ long-term vision and strategy, and is responsible for advancing Atlas’ mission of empowering Canadians to make informed decisions about their health. With nearly a decade of experience in health care marketing, she has collaborated with many of Canada’s leading patient groups, pharmaceutical companies, and health care experts.

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In her current role, Joyce is deeply engaged in creating impactful health care awareness programs. She’s passionate about elevating the patient voice and telling their stories in a manner that conveys their strength and resonates with other Canadians. While she never thought that she’d become an entrepreneur, co-founding Atlas has been one of the most challenging and rewarding experiences she’s ever had. Outside of work, Joyce is a volunteer and mentor with Photographers Without Borders and an avid traveller.

Garrett O'Neill

Garrett O'Neill

VP, Digital

Garrett is responsible for guiding the overall scope and direction of Atlas’ digital strategy. Passionate about raising awareness and support for underrepresented health issues in Canada, he’s responsible for managing and executing Atlas’ digital health initiatives and leveraging its world-class content and brand strength to reach and engage audiences online.

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Prior to Atlas, Garrett headed up business development at StackAdapt, an award-winning programmatic native advertising platform. Before joining StackAdapt, Garrett held various roles at a leading Canadian content marketing agency. When he isn’t working, he can be found hanging out with his pup (Lucy), playing squash and cricket, or spending time at his cottage with family and friends.

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