After growing up in Calgary, Joyce moved to Toronto in 2007 to study political science & psychology at the University of Toronto. After graduation, Joyce became fascinated with healthcare marketing and joined a leading content marketing agency where she had the opportunity to collaborate with many of the leading healthcare companies, patient groups, and associations in Canada.
After helping to build out their health division (leading a team of 5 and successfully deploying over 40 health awareness campaigns) Joyce sought a way of connecting Canadians to educational and trustworthy online content. With encouragement from family and friends, Joyce started Atlas Content Studio in 2017 along with Ian and Garrett. In her spare time - Joyce loves to travel. When she isn't planning her next tropical getaway, Joyce can be found at yoga class or sipping on a cappuccino at Dineen Coffee Co.